An identical or direct-hit search is the first and most basic level of searching that is typically performed on a trademark. It provides a swift indication of any marks that can create future problems for a desired mark, and factors into the decision whether it is sensible to register the mark or not as part of an IP strategy. Intellectual property firms specialize in performing such searches.

A search of the federal trademark register of the USPTO and other international databases such as the EPO are common starting points. The search also provides information regarding the classes that the marks retrieved in the search are registered under, giving details about the product and service areas that may conflict with a desired mark. When assessing the relative strength of candidate marks, this information helps one in establishing metrics, and reducing the candidate choices in the selection process to help find your diamond in the rough.

FlashPoint IP,  a leader among intellectual property firms, provides all types of professional trademark searches for registered and unregistered marks worldwide, as well as national and international trademark registration. We assist in the candidate selection process of brand names to maximize IP value and protection. Contact us to discuss your options regarding IP strategy and positioning, and to find out more about FPIP trademark searches. On Your Mark, Get Clearance, Go!